Market Studies

Market Studies

Growth strategies are based on incre­asing compe­ti­ti­veness in a compre­hensive market environment. Frequently growth is also the result of the reaction to trends in specific sectors. A market study makes it possible to evaluate markets, compe­titors, trends, success factors as well as oppor­tu­nities and risks in the target market. These findings are essential for strategic business decisions, they show companies how to best use their growth potential and help with the budgeting process for planned projects.

Role of ILF

ILF supports clients in expanding their business activities. By preparing market studies ILF helps clients gain a better under­standing of the market environment, thereby providing important input for decision making for their develo­pment and growth strategies. In this context, ILF inves­ti­gates the market potential and makes forecasts for and assess­ments of potential develo­pment scenarios.

The current and predicted macro- and microeco­nomic condi­tions relevant for the respective sectors are taken into account. In addition, a thorough review is conducted of the compe­titive situation and of the regulatory and political boundary condi­tions likely to affect clients’ business prospects. ILF will adapt its market studies to the specific requirements.

Benefits to Clients

Market studies help clients to thoroughly under­stand the target business environment and the compe­titive situation for a specific product, project or business. For these studies, ILF draws on more than 50 years of broad project experience and on the diverse network with clients and stake­holders in the business areas of Energy & Climate Protection, Water & Environment, Trans­por­tation & Struc­tures and Oil, Gas & Industry. ILF offers to leverage this extensive market intel­li­gence to enable clients to make informed decisions on critical investment opportunities.

Market studies typically include the following elements: 

• General analysis of the relevant business sector or market
• Supply and demand analysis and forecast
• Elasticity and sensi­tivity analysis
• Compe­titor analysis
• Product, quality and technology analysis
• Price or tariff analysis
• Bench­marking
• Legal, social and political framework analyses