Market Studies

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Market Studies

Growth strategies are based on increasing competitiveness in a comprehensive market environment. Frequently growth is also the result of the reaction to trends in specific sectors. A market study makes it possible to evaluate markets, competitors, trends, success factors as well as opportunities and risks in the target market. These findings are essential for strategic business decisions, they show companies how to best use their growth potential and help with the budgeting process for planned projects.

Role of ILF

ILF supports clients in expanding their business activities. By preparing market studies ILF helps clients gain a better understanding of the market environment, thereby providing important input for decision making for their development and growth strategies. In this context, ILF investigates the market potential and makes forecasts for and assessments of potential development scenarios.

The current and predicted macro- and microeconomic conditions relevant for the respective sectors are taken into account. In addition, a thorough review is conducted of the competitive situation and of the regulatory and political boundary conditions likely to affect clients’ business prospects. ILF will adapt its market studies to the specific requirements.

Benefits to Clients

Market studies help clients to thoroughly understand the target business environment and the competitive situation for a specific product, project or business. For these studies, ILF draws on more than 50 years of broad project experience and on the diverse network with clients and stakeholders in the business areas of Energy & Climate Protection, Water & Environment, Transportation & Structures and Oil, Gas & Industry. ILF offers to leverage this extensive market intelligence to enable clients to make informed decisions on critical investment opportunities.

Market studies typically include the following elements:

  • General analysis of the relevant business sector or market
  • Supply and demand analysis and forecast
  • Elasticity and sensitivity analysis
  • Competitor analysis
  • Product, quality and technology analysis
  • Price or tariff analysis
  • Benchmarking
  • Legal, social and political framework analyses
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