Market Studies

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Market Studies

Growth stra­te­gies are based on incre­a­sing com­pe­ti­ti­ve­ness in a com­pre­hen­si­ve mar­ket envi­ron­ment. Fre­quent­ly growth is also the result of the reac­tion to trends in spe­ci­fic sec­tors. A mar­ket stu­dy makes it pos­si­ble to eva­lua­te mar­kets, com­pe­ti­tors, trends, suc­cess fac­tors as well as oppor­tu­nities and risks in the tar­get mar­ket. The­se fin­dings are essen­ti­al for stra­te­gic busi­ness decisi­ons, they show com­pa­nies how to best use their growth poten­ti­al and help with the bud­ge­ting pro­cess for plan­ned projects.

Role of ILF

ILF sup­ports cli­ents in expan­ding their busi­ness acti­vi­ties. By pre­pa­ring mar­ket stu­dies ILF hel­ps cli­ents gain a bet­ter under­stan­ding of the mar­ket envi­ron­ment, ther­eby pro­vi­ding important input for decisi­on making for their deve­lo­p­ment and growth stra­te­gies. In this con­text, ILF inves­ti­ga­tes the mar­ket poten­ti­al and makes fore­casts for and assess­ments of poten­ti­al deve­lo­p­ment scenarios.

The cur­rent and pre­dic­ted macro- and microeco­no­mic con­di­ti­ons rele­vant for the respec­ti­ve sec­tors are taken into account. In addi­ti­on, a tho­rough review is con­duc­ted of the com­pe­ti­ti­ve situa­ti­on and of the regu­la­to­ry and poli­ti­cal bounda­ry con­di­ti­ons likely to affect cli­ents’ busi­ness pro­spects. ILF will adapt its mar­ket stu­dies to the spe­ci­fic requirements.

Benefits to Clients

Mar­ket stu­dies help cli­ents to tho­rough­ly under­stand the tar­get busi­ness envi­ron­ment and the com­pe­ti­ti­ve situa­ti­on for a spe­ci­fic pro­duct, pro­ject or busi­ness. For the­se stu­dies, ILF draws on more than 50 years of broad pro­ject expe­ri­ence and on the diver­se net­work with cli­ents and sta­ke­hol­ders in the busi­ness are­as of Ener­gy & Cli­ma­te Pro­tec­tion, Water & Envi­ron­ment, Trans­por­ta­ti­on & Struc­tures and Oil, Gas & Indus­try. ILF offers to leverage this exten­si­ve mar­ket intel­li­gence to enab­le cli­ents to make infor­med decisi­ons on cri­ti­cal invest­ment opportunities.

Mar­ket stu­dies typi­cal­ly inclu­de the fol­lowing elements: 

  • Gene­ral ana­ly­sis of the rele­vant busi­ness sec­tor or market
  • Sup­ply and demand ana­ly­sis and forecast
  • Elasti­ci­ty and sen­si­ti­vi­ty analysis
  • Com­pe­ti­tor analysis
  • Pro­duct, qua­li­ty and tech­no­lo­gy analysis
  • Pri­ce or tariff analysis
  • Bench­mar­king
  • Legal, social and poli­ti­cal frame­work analyses
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